Social media has become a powerful tool for marketers looking to connect with their target audience in a more personal and engaging way. Within the realm of social media marketing, there is a strategy known as unhinged marketing that pushes the boundaries and challenges traditional marketing tactics. This guide is designed to provide marketers with […]
Serving Up Social Impact: Ben & Jerry’s Lesson To Brands
In a world that often seems divided, one brand has consistently stood out for not only crafting delicious ice cream but also for its unwavering commitment to social justice and positive impact. Ben & Jerry’s, the iconic ice cream company, has become synonymous with both indulgence and activism. But how exactly did the brand set […]
A Walk In Their Shoes: Dr. Marten’s Inclusive Marketing Strategy
In the vast landscape of fashion and footwear, few brands have left as indelible a mark as Dr. Martens (or Doc Martens). Renowned for its iconic boots and rebellious spirit, the brand has not only shaped the fashion industry but has also demonstrated a commitment to inclusivity and representation. In this blog post, we take a […]
5 Best Practices For Authentic Representation In LGBTQ+ Marketing
Representation of LGBTQ+ folks in media and advertising is key for efforts to connect with that audience. But, it also creates social impact. A 2015 study found that, when straight people are more exposed to gay characters on TV, they become more accepting of gay equality. But, LGBTQ+ marketing also has its difficulties. When marketing to the […]
Analyzing The Impact Of Inclusive Advertising And Policies With The LGBTQ+ Audience
In the ever-evolving landscape of digital advertising, inclusivity has become a driving force, shaping brand perception and resonating with diverse audiences. Chipper.io, the groundbreaking LGBTQ+ inclusive digital advertising startup, is committed to shedding light on companies that have successfully navigated this transformative approach. Today, we explore the broader impact of LGBTQ+ inclusive advertising without focusing on […]
