Ever scrolled through your social media feed during Pride Month and felt overwhelmed by the sudden explosion of rainbow logos? You’re not alone. For many LGBTQ+ Gen Z folks, this annual rainbow wash has become an eye-roll moment rather than a celebration. But here’s what stopped us in our tracks: Nearly a third, or 28%, […]
The Power of Personal Stories: How Life Narratives Connect with the LGBTQ+ Community
What if I told you that one story could change someone’s mind, break down prejudices, and create lasting loyalty? According to a 2022 study by GLAAD, 84% of non-LGBTQ+ individuals support equal rights for LGBTQ+ people, and personal connections to LGBTQ+ individuals significantly enhance empathy and acceptance. Why? Because personal connections matter, and stories are […]
Amplifying Impact: The Role of Marketing in Health Initiatives
At Chipper Digital, we’re all about making a difference. As a marketing agency rooted in the values of inclusivity and community empowerment, we believe in leveraging our expertise to create meaningful change. Especially when it comes to HIV treatment and prevention, there are still far too many people who fall through the cracks. We see […]
Top 5 Digital Marketing Trends to Watch in 2025
As we cruise into 2025, the digital marketing landscape is transforming faster than ever. The last few years have seen a technological revolution that has reshaped how brands connect with their audiences. With new tools and strategies emerging, it’s crucial to stay ahead of the curve. So, buckle up! Here are the top five digital […]
The Power of Reputation on Social Media
Did you know that 85% of LGBTQ+ consumers say they are more likely to support a brand that demonstrates a commitment to LGBTQ+ equality? This statistic highlights the immense influence that social media reputation has on consumer loyalty, especially within the LGBTQ+ community. Social media isn’t just a platform for sharing photos and updates; it’s […]
A Quick Guide: Unhinged Marketing Strategies
Social media has become a powerful tool for marketers looking to connect with their target audience in a more personal and engaging way. Within the realm of social media marketing, there is a strategy known as unhinged marketing that pushes the boundaries and challenges traditional marketing tactics. This guide is designed to provide marketers with […]
5 Best Practices For Authentic Representation In LGBTQ+ Marketing
Representation of LGBTQ+ folks in media and advertising is key for efforts to connect with that audience. But, it also creates social impact. A 2015 study found that, when straight people are more exposed to gay characters on TV, they become more accepting of gay equality. But, LGBTQ+ marketing also has its difficulties. When marketing to the […]
Analyzing The Impact Of Inclusive Advertising And Policies With The LGBTQ+ Audience
In the ever-evolving landscape of digital advertising, inclusivity has become a driving force, shaping brand perception and resonating with diverse audiences. Chipper.io, the groundbreaking LGBTQ+ inclusive digital advertising startup, is committed to shedding light on companies that have successfully navigated this transformative approach. Today, we explore the broader impact of LGBTQ+ inclusive advertising without focusing on […]