Boost Morale, Retain Talent, and Drive Innovation Creating an LGBTQ+ inclusive workplace isn’t just about doing the right thing—it’s a smart business move. Studies show that companies with inclusive cultures have 22% lower turnover rates and 39% higher customer satisfaction. Employees who feel valued are more engaged, leading to higher productivity and creativity. Some brands […]
Navigating negative feedback in LGBTQ+ campaigns: How to respond to critics with confidence
When we talk about LGBTQ+ marketing campaigns, handling criticism effectively can make a difference. Despite progress towards equality, negative feedback can pose challenges, prompting brands to navigate these waters with resilience and purpose. This article explores practical strategies for addressing criticism while upholding values of diversity and inclusion. Understanding the landscape of LGBTQ+ marketing LGBTQ+ […]
Serving Up Social Impact: Ben & Jerry’s Lesson To Brands
In a world that often seems divided, one brand has consistently stood out for not only crafting delicious ice cream but also for its unwavering commitment to social justice and positive impact. Ben & Jerry’s, the iconic ice cream company, has become synonymous with both indulgence and activism. But how exactly did the brand set […]