Out-Of-Home (OTT), Connected TV (CTV), and Digital Media (Pre-roll, Outstream, and In-Banner Video) offer your brand the opportunity to reach your specific customer with precision, beyond the reach of traditional Linear TV.
The primary advantage of these channels is the capacity to focus on particular demographic groups by gathering information about their users, such as age, gender, location, and interests.
This enables businesses to craft personalized advertising campaigns that have a higher chance of engaging and connecting at the right time, with the right target audience, at the right moments—bringing together the targeting precision of digital with the impactful reach of TV viewership.
Build the specific audience segment you want to target with your ad campaign using Chipper’s comprehensive database of users’ age, gender, location, interests, and more.
Deliver relevant ads to viewers’ phones, tablets, PCs, and CTVs based on what they are currently watching while reducing waste.
Actionable insights for digital and TV, including measuring reach, frequency, and conversions for weekly assessments and campaign adjustments.
Chipper’s reporting and data insights help you quantify your marketing effectiveness and efficiency for better budget allocation.
