As we cruise into 2025, the digital marketing landscape is transforming faster than ever. The last few years have seen a technological revolution that has reshaped how brands connect with their audiences. With new tools and strategies emerging, it’s crucial to stay ahead of the curve. So, buckle up! Here are the top five digital […]
The Power of Reputation on Social Media
Did you know that 85% of LGBTQ+ consumers say they are more likely to support a brand that demonstrates a commitment to LGBTQ+ equality? This statistic highlights the immense influence that social media reputation has on consumer loyalty, especially within the LGBTQ+ community. Social media isn’t just a platform for sharing photos and updates; it’s […]
Effective Storytelling Techniques for LGBTQ+ Campaigns
Why Some LGBTQ+ Campaigns Leave a Mark When Apple launched its “Think Different” campaign in the late ’90s, the world took notice. The campaign didn’t focus on products or technical specs. Instead, it told the stories of people who dared to challenge the status quo—think Martin Luther King Jr., Mahatma Gandhi, and Amelia Earhart. These […]
Creating an LGBTQ+ Inclusive Workplace Culture: Why It Matters and How to Get It Right
Boost Morale, Retain Talent, and Drive Innovation Creating an LGBTQ+ inclusive workplace isn’t just about doing the right thing—it’s a smart business move. Studies show that companies with inclusive cultures have 22% lower turnover rates and 39% higher customer satisfaction. Employees who feel valued are more engaged, leading to higher productivity and creativity. Some brands […]
Navigating negative feedback in LGBTQ+ campaigns: How to respond to critics with confidence
When we talk about LGBTQ+ marketing campaigns, handling criticism effectively can make a difference. Despite progress towards equality, negative feedback can pose challenges, prompting brands to navigate these waters with resilience and purpose. This article explores practical strategies for addressing criticism while upholding values of diversity and inclusion. Understanding the landscape of LGBTQ+ marketing LGBTQ+ […]
Building Inclusive Brand Identities: Why It Matters and How to Do It
An inclusive brand identity transcends mere representation. It’s about forging real connections with diverse audiences, nurturing a sense of belonging, and fighting for a more equitable world. This article explores the importance of building inclusive brand identities, explains what makes a brand inclusive, and provides actionable steps to achieve it, supported by real data, expert […]
A Quick Guide: Unhinged Marketing Strategies
Social media has become a powerful tool for marketers looking to connect with their target audience in a more personal and engaging way. Within the realm of social media marketing, there is a strategy known as unhinged marketing that pushes the boundaries and challenges traditional marketing tactics. This guide is designed to provide marketers with […]
Serving Up Social Impact: Ben & Jerry’s Lesson To Brands
In a world that often seems divided, one brand has consistently stood out for not only crafting delicious ice cream but also for its unwavering commitment to social justice and positive impact. Ben & Jerry’s, the iconic ice cream company, has become synonymous with both indulgence and activism. But how exactly did the brand set […]
A Walk In Their Shoes: Dr. Marten’s Inclusive Marketing Strategy
In the vast landscape of fashion and footwear, few brands have left as indelible a mark as Dr. Martens (or Doc Martens). Renowned for its iconic boots and rebellious spirit, the brand has not only shaped the fashion industry but has also demonstrated a commitment to inclusivity and representation. In this blog post, we take a […]
5 Best Practices For Authentic Representation In LGBTQ+ Marketing
Representation of LGBTQ+ folks in media and advertising is key for efforts to connect with that audience. But, it also creates social impact. A 2015 study found that, when straight people are more exposed to gay characters on TV, they become more accepting of gay equality. But, LGBTQ+ marketing also has its difficulties. When marketing to the […]
