As we cruise into 2025, the digital marketing landscape is transforming faster than ever. The last few years have seen a technological revolution that has reshaped how brands connect with their audiences. With new tools and strategies emerging, it’s crucial to stay ahead of the curve. So, buckle up! Here are the top five digital […]

Did you know that 85% of LGBTQ+ consumers say they are more likely to support a brand that demonstrates a commitment to LGBTQ+ equality? This statistic highlights the immense influence that social media reputation has on consumer loyalty, especially within the LGBTQ+ community. Social media isn’t just a platform for sharing photos and updates; it’s […]

Social media has become a powerful tool for marketers looking to connect with their target audience in a more personal and engaging way. Within the realm of social media marketing, there is a strategy known as unhinged marketing that pushes the boundaries and challenges traditional marketing tactics.  This guide is designed to provide marketers with […]

Representation of LGBTQ+ folks in media and advertising is key for efforts to connect with that audience. But, it also creates social impact. A 2015 study found that, when straight people are more exposed to gay characters on TV, they become more accepting of gay equality.  But, LGBTQ+ marketing also has its difficulties. When marketing to the […]

In the ever-evolving landscape of digital advertising, inclusivity has become a driving force, shaping brand perception and resonating with diverse audiences. Chipper.io, the groundbreaking LGBTQ+ inclusive digital advertising startup, is committed to shedding light on companies that have successfully navigated this transformative approach. Today, we explore the broader impact of LGBTQ+ inclusive advertising without focusing on […]