Why Some LGBTQ+ Campaigns Leave a Mark When Apple launched its “Think Different” campaign in the late ’90s, the world took notice. The campaign didn’t focus on products or technical specs. Instead, it told the stories of people who dared to challenge the status quo—think Martin Luther King Jr., Mahatma Gandhi, and Amelia Earhart. These […]
Creating an LGBTQ+ Inclusive Workplace Culture: Why It Matters and How to Get It Right
Boost Morale, Retain Talent, and Drive Innovation Creating an LGBTQ+ inclusive workplace isn’t just about doing the right thing—it’s a smart business move. Studies show that companies with inclusive cultures have 22% lower turnover rates and 39% higher customer satisfaction. Employees who feel valued are more engaged, leading to higher productivity and creativity. Some brands […]
Navigating negative feedback in LGBTQ+ campaigns: How to respond to critics with confidence
When we talk about LGBTQ+ marketing campaigns, handling criticism effectively can make a difference. Despite progress towards equality, negative feedback can pose challenges, prompting brands to navigate these waters with resilience and purpose. This article explores practical strategies for addressing criticism while upholding values of diversity and inclusion. Understanding the landscape of LGBTQ+ marketing LGBTQ+ […]
Building Inclusive Brand Identities: Why It Matters and How to Do It
An inclusive brand identity transcends mere representation. It’s about forging real connections with diverse audiences, nurturing a sense of belonging, and fighting for a more equitable world. This article explores the importance of building inclusive brand identities, explains what makes a brand inclusive, and provides actionable steps to achieve it, supported by real data, expert […]
Serving Up Social Impact: Ben & Jerry’s Lesson To Brands
In a world that often seems divided, one brand has consistently stood out for not only crafting delicious ice cream but also for its unwavering commitment to social justice and positive impact. Ben & Jerry’s, the iconic ice cream company, has become synonymous with both indulgence and activism. But how exactly did the brand set […]
A Walk In Their Shoes: Dr. Marten’s Inclusive Marketing Strategy
In the vast landscape of fashion and footwear, few brands have left as indelible a mark as Dr. Martens (or Doc Martens). Renowned for its iconic boots and rebellious spirit, the brand has not only shaped the fashion industry but has also demonstrated a commitment to inclusivity and representation. In this blog post, we take a […]
