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With over 35 years of combined experience, our team knows the right marketing & advertising channels to effectively reach and engage the LGBTQ+ audience.
A well-defined and clear strategy is the cornerstone for achieving greater conversions, maximizing ROI, successful brand positioning, and, most significantly, establishing a robust brand presence on crucial digital platforms.
From account creation and restructuring, to bid management, real-time tracking and campaign monitoring, we'll provide you with the tools and insights you need to achieve consistent, high-performing results.
Apps like Scruff and Grindr guarantee significant engagement from LGBTQ+ millennials, with users opening the app at least 11 times a day and spending an average of 90 minutes browsing.
The essence of successful social media marketing comes down to speaking to the LGBTQ+ audience through your social posts, making content strategy a crucial element.
89% of marketers using video ads say they get good ROI from their campaigns. That promotional content that plays before, during, or after streaming content is gold and you should make it part of your strategy.
With over 1.88 billion pages on the web, marketing through SEO is indispensable to bring your product to customers online and differentiate your brand from competitors.
Their buying power goes up every year.
U.S. overall population who identify as LGBTQ+.
Household income almost doubles the national average.
More likely to buy from brands advertising specifically to them.
Authentic marketing includes well-rounded, story-centered, socially impactful campaigns that recognize the diversity within the LGBTQ+ community. Creating campaigns like this takes time, research, testing, and an understanding of tropes that may damage consumer relationships as opposed to strengthening them.
Stereotypes won't cut it. Slapping a picture of a drag queen and slang like "Yes, Queen" or "Slay" on your marketing materials is going to be a turn-off to many consumers. Brands must carefully tailor their messaging to meet consumers with their products because the LGBTQ+ community is diverse by design.
Our team works to boost ROAS by precisely targeting audiences, optimizing ad placements and creatives, analyzing performance data, and adjusting strategies as needed. We prioritize efficiency and effectiveness, ensuring each advertising dollar generates maximum returns and boosts overall profitability of campaigns.
We start by evaluating your company's current situation to assess ongoing marketing efforts and review their alignment with business goals and performance. Scroll for the full process!
We examine how people perceive the brand, its unique identity, and its position in the market. This is done while considering the overall business situation. The analysis evaluates the brand's value, customer opinions, and the competitive environment. This information helps guide important strategic choices.
Through a comprehensive assessment of your advertising efforts, we will offer valuable suggestions to optimize your ad strategy and achieve improved outcomes. Google Ads / Facebook & Instagram Ads / TikTok Ads / Dating Apps & more
Based on your campaign objectives, the nature of your product or service, and your budget, we will determine the most effective digital strategy for your business. Google Ads / Dating Apps / Social Ads / Desktop & Mobile Web / Video & Streaming / SEO
Setting up metrics for digital marketing campaigns is crucial for measuring performance, tracking ROI, optimizing strategies, and making data-driven decisions to achieve campaign objectives effectively and efficiently. Google Analytics / Google Tag Manager / Google Search Console / Tracking Pixels
Bi-weekly reporting and periodic data analysis allow for timely insights into performance trends, inform agile decision-making, identify optimization opportunities, and ensure campaign alignment with objectives for continuous improvement.
All advertising channels, websites, and campaign trackers are combined into a comprehensive dashboard.
Need help with digital marketing?
Tell us about your project. We'll provide you with a complimentary plan.
