Health Initiatives

Chipper Digital is a leader in healthcare digital marketing, using its deep expertise to create impactful campaigns.

We've partnered with healthcare organizations, public health departments, and nonprofits to promote vital health initiatives. Our experience enables us to tailor campaigns to each client's unique needs, delivering successful strategies across various health sectors.

HIV/STI Testing

We partnered with a leading healthcare provider to launch a comprehensive HIV/STI testing campaign.

Our strategy included creating educational content that addressed common misconceptions, social media ads targeting high-risk demographics, and collaborations with influencers to amplify the message.

We also developed an easy-to-navigate landing page with testing locations and appointment scheduling, resulting in a 34% increase in testing rates and community engagement.

HIV Prevention/PrEP

In collaboration with a TelePrEP platform, we designed a multi-faceted campaign to promote PrEP. This included targeted digital ads on platforms frequented by at-risk populations, informational webinars with healthcare experts, and downloadable resources explaining PrEP benefits and usage.

We also implemented geo-targeted ads in English and Spanish to direct individuals to nearby clinics offering PrEP. The campaign successfully raised awareness and increased PrEP prescriptions and adherence.

HIV Care

For a non-profit organization focused on HIV care, we created a holistic campaign to support individuals living with HIV.

Our approach included developing a resource-rich website, producing video testimonials from patients and healthcare providers, and running social media campaigns that shared success stories and health tips. We also organized virtual support groups and live Q&A sessions with medical professionals, significantly enhancing patient engagement and retention in care programs across the state.

Syphilis

We worked with a public health department to address the rise in syphilis cases through a public awareness campaign in English and Spanish focused on MSM ages 14 to 26.

This involved creating informative digital content about syphilis symptoms, prevention, and treatment, disseminated through a dedicated landing page, dating apps, social media, email newsletters, and community partner websites. We also partnered with local clinics to offer free testing and treatment days, driving increased awareness and early intervention—their most successful campaign in years!

MPOX

In response to MPOX outbreaks, we collaborated with health organizations to develop rapid response campaigns.

We produced educational videos and infographics about MPOX symptoms and prevention, distributed through social media and email campaigns. We also utilized geo-fencing technology to target ads in affected areas, ensuring timely and relevant information reached at-risk populations, contributing to effective outbreak control.

Mental Health

We have supported various mental health organizations by creating campaigns that destigmatize mental health issues and promote available resources.

Our efforts included developing a mental health awareness month campaign featuring daily tips, personal stories, and resource links shared via social media. We also created interactive online tools, such as self-assessment quizzes and virtual counseling sessions, helping to increase engagement and support for mental health services.

Harm Reduction

Partnering with harm reduction organizations, we created educational campaigns that promote safe practices for substance use, including chemsex.

Our initiatives included developing a campaign landing page with comprehensive guides on harm reduction techniques, producing video content with testimonials and expert advice, and running targeted dating apps and social media ads to reach the audience. We also facilitated online workshops and webinars to educate the community and provide support, resulting in increased awareness and safer practices.

Academic Research Studies

We have assisted academic institutions in recruiting participants for critical health research studies. Our targeted digital marketing efforts included creating detailed landing pages with study information, eligibility criteria, and easy sign-up forms.

We utilized dating app ads, social media advertising, and email marketing to reach diverse populations, ensuring representative participation. Our campaigns significantly boosted participant recruitment and contributed to the success of these studies.

Erectile Dysfunction

We approach the sensitive topic of erectile dysfunction with a blend of empathy and expertise. Our compelling, respectful campaigns aim to destigmatize the conversation and provide valuable information for both men and women.

We leverage a range of marketing tactics, including SEO, content marketing, social media outreach, dating apps, and targeted email campaigns to reach and engage audiences. Our goal is to connect people with effective solutions, fostering trust and confidence. Through these targeted strategies, we ensure our clients' messages reach those in need, making a positive impact on their lives.

LGBTQ+ Elders

We specialize in crafting thoughtful and impactful marketing strategies for elderly LGBTQ+ communities. We prioritize authentic representation by showcasing real-life stories and addressing the unique needs of older LGBTQ+ individuals, such as health, wellness, and safety.

Our campaigns use respectful, empowering language and highlight community support resources to foster a sense of belonging. By leveraging trusted effective channels like Facebook, email marketing, and collaborating with LGBTQ+ senior organizations, we create meaningful, inclusive messaging that celebrates the rich history and contributions of LGBTQ+ elders while promoting positive, tangible impacts on their lives and the community as a whole.

Chipper Digital is committed to promoting health and well-being through innovative and inclusive digital marketing. Our experience working with clients on these vital health initiatives underscores our ability to create impactful campaigns that make a difference.

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