LGBTQ+ Marketing Through a DEI Lens

Create meaningful connections by enacting real change with the introduction of diversity, equity, and inclusion (DEI) into your digital marketing efforts.

Digital Strategies for Real World Impact

As members of the LGBTQ+ community, our team excels at selecting the most effective search, display, social, web, and dating app options for your campaigns.

RESULTS-DRIVEN HEALTHCARE MARKETING

Developing impactful digital strategies in collaboration with healthcare organizations, public health departments, nonprofits, and researchers.

LGBTQ+ Focused Digital Marketing

With over 35 years of combined experience, our team knows the right marketing & advertising channels to effectively reach and engage the LGBTQ+ audience.

Some of our Services

The LGBTQ+ market is the fastest-growing minority segment in the United States.

Spending Power

$1.4 Trillion

Their buying power goes up every year.

Market Growth

7.2%

U.S. overall population who identify as LGBTQ+.

Disposable Income

$130,000

Household income almost doubles the national average.

Brand Affinity

74%

More likely to buy from brands advertising specifically to them.

Source : 2021 U.S. Government Census Data

what drives us

AUTHENTICITY FIRST

Crafting Meaningful Campaigns

Authentic marketing includes well-rounded, story-centered, socially impactful campaigns that recognize the diversity within the LGBTQ+ community. Creating campaigns like this takes time, research, testing, and an understanding of tropes that may damage consumer relationships as opposed to strengthening them.

TRUE REPRESENTATION

A Nuanced Approach to Strategy

Stereotypes won't cut it. Slapping a picture of a drag queen and slang like "Yes, Queen" or "Slay" on your marketing materials is going to be a turn-off to many consumers. Brands must carefully tailor their messaging to meet consumers with their products because the LGBTQ+ community is diverse by design.

SCALE & AUTOMATE

Improve Return on Ad Spend (ROAS)

Our team works to boost ROAS by precisely targeting audiences, optimizing ad placements and creatives, analyzing performance data, and adjusting strategies as needed. We prioritize efficiency and effectiveness, ensuring each advertising dollar generates maximum returns and boosts overall profitability of campaigns.

They Trust Us

The Chipper Method

We start by evaluating your company's current situation to assess ongoing marketing efforts and review their alignment with business goals and performance. Scroll for the full process!

Brand & Business Situation

We examine how people perceive the brand, its unique identity, and its position in the market. This is done while considering the overall business situation. The analysis evaluates the brand's value, customer opinions, and the competitive environment. This information helps guide important strategic choices.

Digital Advertising Audit

Through a comprehensive assessment of your advertising efforts, we will offer valuable suggestions to optimize your ad strategy and achieve improved outcomes.

Google Ads / Facebook & Instagram Ads / TikTok Ads / Dating Apps & more

Strategy Design

Based on your campaign objectives, the nature of your product or service, and your budget, we will determine the most effective digital strategy for your business.

Google Ads / Dating Apps / Social Ads / Desktop & Mobile Web / Video & Streaming / SEO

Set Up Metrics

Setting up metrics for digital marketing campaigns is crucial for measuring performance, tracking ROI, optimizing strategies, and making data-driven decisions to achieve campaign objectives effectively and efficiently.

Google Analytics / Google Tag Manager / Google Search Console / Tracking Pixels

Reporting & Analysis

Bi-weekly reporting and periodic data analysis allow for timely insights into performance trends, inform agile decision-making, identify optimization opportunities, and ensure campaign alignment with objectives for continuous improvement.

All advertising channels, websites, and campaign trackers are combined into a comprehensive dashboard.

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