The top-rated, safest, and most reliable app for the gay, bi, trans, and queer community to connect. Since 2010, Scruff has empowered over 20 million guys worldwide to find what they're looking for, be it dates, hookups, friendships, or even travel recommendations.
Scruff boasts a highly active user base, fostering connections, friendships, and a strong sense of community. Unlike traditional dating apps, Scruff goes beyond swiping profiles. Users can leverage features like "Venture" to connect with locals while traveling, discover LGBTQ+ friendly events through "Events," and even share private photo albums. This multifaceted approach positions Scruff as a vital social hub for the LGBTQ+ community, fostering a sense of belonging and facilitating meaningful interactions.
Founded in 2010, Scruff is an independently owned and operated LGBTQ business, headquartered in NYC.
Target smarter, not harder. Today's diverse audiences demand targeted approaches. Traditional channels can leave you missing the mark. But what if there was a platform built specifically to connect with the vibrant and engaged LGBTQ+ community? Enter Scruff, a leading social networking and dating app that offers a powerful avenue for brands to connect with this audience through Scruff app advertising.
A 2021 GLAAD report found that 64% of LGBTQ+ adults avoid brands that don't show support for the community. Scruff, as a platform specifically designed for the LGBTQ+ community, offers a unique opportunity for brands to demonstrate inclusivity and build trust.
Scruff: more than just a dating app
Unlike general dating apps, Scruff allows brands to tailor their message directly to the LGBTQ+ community. Imagine a travel agency showcasing LGBTQ+ friendly destinations or a clothing brand highlighting gender-fluid fashion options. Scruff's targeted advertising ensures brand messages resonate with the user base, fostering trust and engagement.
As a privacy policy, in 2018 Scruff moved away from programmatic advertising, which is known for its reliance on user data for ad targeting. This shift suggests Scruff's desire for more control over user data and potentially less invasive advertising practices.
On the other side, the LGBTQ+ community is particularly sensitive to data privacy concerns. Scruff, as a platform specifically designed for this community, is likely aware of these concerns and might be taking steps to prioritize user privacy in line with industry trends.
Building trust with the LGBTQ+ community is crucial for Scruff. A commitment to responsible data practices can be a significant factor in fostering trust.
Beyond the numbers: the fun side of Scruff
Did you know Scruff boasts a vibrant vocabulary all its own? Users might describe themselves as a "scruff" (someone with facial hair) or a "jock" (someone athletic). "Venture" isn't just a travel feature; it's a verb used to describe connecting with locals on the app. Understanding this lingo can help brands craft more authentic and relatable ad campaigns.
Also, Scruff hashtags go beyond generic descriptors. Users might use #GymRat or #BeardedAndProud. Brands can use relevant hashtags to insert themselves into organic conversations within the community. An athletic apparel brand could utilize #GymRat in its ad alongside high-performance workout gear.
The Scruff community thrives on shared experiences and humor. Understanding these can elevate your brand's voice. For example, a meme comparing the struggle of finding a good date to climbing Mount Everest might be a perfect springboard for a witty ad campaign.
So, why brands should consider Scruff?
The LGBTQ+ community in the US alone has a buying power of over $930 billion. Scruff app advertising allows brands to tap into this lucrative demographic in a targeted and effective manner.
Traditional advertising often fails to effectively reach the LGBTQ+ community. A 2021 GLAAD report found that 64% of LGBTQ+ adults avoid brands that don't show support for the community. Scruff bridges this gap, enabling brands to connect with a specific audience that might be less readily accessible through other channels.
Advertising on Scruff app allows brands to showcase their commitment to inclusivity in a genuine and targeted way. Scruff fosters a safe space for LGBTQ+ individuals to connect and express themselves authentically. By aligning your brand with this platform, you demonstrate an understanding of the LGBTQ+ community and its values. This fosters trust and loyalty, leading to long-term brand advocates.
How we craft successful campaigns at Chipper:
Authenticity and Inclusivity Matter: The LGBTQ+ community values genuine connections. Develop ad campaigns that resonate with their experiences and avoid stereotypes.
Seamless Integration: Design ads that complement the Scruff user experience. Ensure they're visually appealing and load quickly for a smooth user experience.
Targeted Messaging: Utilize Scruff's advanced targeting options to reach specific user segments based on demographics and interests. This ensures your message resonates with the right audience.
Data-Driven Optimization: Regularly analyze campaign performance using Scruff's analytics tools. Identify areas for improvement and adjust your strategy for optimal results.
Scruff app advertising offers a unique opportunity for brands to connect with a highly engaged and diverse audience. By crafting inclusive and engaging ad campaigns, brands can build trust, foster brand loyalty, and achieve significant results. For Scruff users, relevant and well-designed ads can enhance their overall app experience, leading to a win-win situation for everyone involved.
Advertising on Scruff app can be your secret weapon.
